My Emirates Pass Returns for Winter 2026-2027
Emirates has reactivated its 'My Emirates Pass' promotion, offering discounts at hundreds of locations in the UAE for passengers travelling with the airline.
By Jonas Manser
The My Emirates Pass promotion has returned for the winter season, offering Emirates passengers discounts at various locations across the United Arab Emirates. The pass is valid from October 1, 2026, through March 31, 2027.
Key details
Pass validity: October 1, 2026, to March 31, 2027
Eligible boarding pass travel dates: October 1, 2026, to March 31, 2027
Discounts: Up to 50%
Locations: Hundreds of restaurants, leisure destinations, and retail outlets across the United Arab Emirates (Dubai, Abu Dhabi, Ras Al Khaimah)
Requirements: Emirates boarding pass and photo ID
To utilise My Emirates Pass, travellers must present their Emirates boarding pass from a flight taken between October 1, 2026, and March 31, 2027, along with a photo ID. A single boarding pass from this period can be used repeatedly throughout the promotion's duration. Discounts can be up to 50% at hundreds of participating restaurants, leisure destinations, and retail outlets in Dubai, Abu Dhabi, and Ras Al Khaimah. Savings are generally limited to the person named on the boarding pass, though some offers explicitly cover larger groups. Find a complete list of participating places here.
Opinion
Unlike many promotions padded with caveats, 'My Emirates Pass' is simple: fly Emirates, keep your boarding pass, get discounts. The up to 50% savings are substantial, and the broad range of participating venues across multiple emirates means there's likely something for everyone. It's a nice perk for travellers and an intelligent way for Emirates to encourage spending within the UAE.
Image: Wael Hneini on Unsplash